Interested in a simple Skills Scan and Learning Progress Tracker tool for the Market research executive standard?
Knowledge
K1: The role research plays in the business process, such as the target market, consumers (behaviour or attitudes), competitors or the industry as a whole.
K2: How research is used to address business, customer and policy questions, such as information related to products, services or advertising etc.
K3: The principles of Quantitative research and the underlying theories such as sampling, representativeness, statistical theory, data collection and analysis.
K4: The principles of Qualitative research and underlying theories of the social sciences e.g. representativeness, sampling theory analysis methods.
K5: The research methodologies including face to face (f2f), telephone, online, and postal.
K6: Approaches to primary research and the different sources of primary research data.
K7: Approaches to secondary research and how information is sourced and utilised from previously conducted studies.
K8: The principles of research project management such as time management, scheduling, resourcing, costs and budgeting.
K9: Relevant regulatory and legislative requirements such as data protection, GDPR, confidentiality, informed consent and safeguarding, ethics and The Market Research Society Code of Conduct.
K10: Technologies such as digital sources, systems and software, that can help deliver market research, delivery and evaluation.
K11: Technology and software used to provide appropriate representation of data and manipulate them into appropriate formats (tables, graphs and portfolios) for publication.
Skills
S1: Liaise with and manage, clients, stakeholders, internal teams and external suppliers to deliver required outcomes.
S2: Undertake data collection, data analysis, data presentation and data storage including analysis and validation of the outputs from primary or secondary research data sources.
S3: Interpret, prepare and communicate research findings such as presentations, reports, and workshops.
S4: Make evidence-based recommendations from research results.
S5: Use communications skills and techniques such as negotiation, collaboration, problem solving, and decision making.
S6: Interpret research objectives and translate into research design and implementation.
S7: Use digital and IT software packages relevant to the role.
S8: Use research/survey software to gather audience insight and/or evaluation such as SPSS (Statistical Product and Service Solutions).
S9: Select and use appropriate research design techniques.
S10: Evaluate data and research findings to derive insights to support improvements to future research projects.
Behaviours
B1: Works without bias.
B2: Seeks learning opportunities and continuous professional development.
B3: Works collaboratively.
B4: Works ethically recognising participants needs and data privacy.
B5: Works flexibly and adapts to circumstances.
B6: Takes responsibility, shows initiative and is organised.
Duty 1
DUTY: Duty Investigate research project goals and understand customers and citizens needs to support the creation of research project design. Cost proposals which recommend suitable research methodologies and analysis which achieve business objectives.
K1
K2
K3
K4
K5
K6
K7
K8
S1
S6
S7
B2
B3
B4
B6
Duty 2
DUTY: Support research teams in research life cycle including building and maintaining relationships with different research service providers, internal and external, such as fieldworkers/data processors, data analysts, translation and client/research agency.
K6
K8
K9
S1
S5
S8
S9
B3
B4
B5
B6
Duty 3
DUTY: Organise and prepare research materials and data collection documents such as key documents, notes, stimulus materials, questionnaires, discussion topic guides, interviewer briefing notes, incentives, once research proposals have been accepted.
K3
K4
K5
K8
S1
S2
S3
S5
S6
S9
B1
B2
B3
B4
B6
Duty 4
DUTY: Collate, summarise and evaluate previous research reports, to assess commonalities and new areas of interest with adherence to appropriate legal and ethical requirements including the market research society code of conduct, which underpins self-regulation in market research.
K7
K8
K9
S2
S3
S4
S5
S7
S9
B1
B2
B3
B4
B6
Duty 5
DUTY: Capture, check and prepare primary research data using digital and non-digital methods such as intercept interviews, data tables, voxpops, observational/ethnographic techniques and pilot surveys.
K3
K4
K5
K6
K8
K9
S2
S5
S7
S8
S9
B1
B2
B3
B4
B5
B6
Duty 6
DUTY: Undertake desk research into secondary sources of data relevant to research objectives such as publications, online archives, cultural resources.
K7
K9
S2
S4
S6
S7
S9
B1
B2
B3
B4
B5
B6
Duty 7
DUTY: Check, monitor and screen processes used to recruit and/or maintain databases of participants for use in future research projects.
K1
K2
K5
K8
K9
S1
S5
S7
S8
B1
B3
B4
B6
Duty 8
DUTY: Structure, segment and analyse participant data from research projects into appropriate formats such as tables, verbatims and sentiment analysis in readiness for reporting to clients.
K1
K3
K4
K6
K9
K10
K11
S1
S2
S3
S4
S5
S7
B1
B2
B3
B4
B5
B6
Duty 9
DUTY: Validate data collected previously using accepted research data quality methods to ensure accuracy, representativeness and suitability using statistical and/or social science validation checks.
K1
K3
K4
K5
K6
K8
K9
K10
K11
S2
S3
S4
S5
S7
S8
B1
B2
B3
B4
B5
B6
Duty 10
DUTY: Prepare research reports and consider the best way to present research outputs (graphs, charts) eg; Powerpoint presentations and Word reports for reporting to the client (internal or external as appropriate), that detail the findings of the research activity undertaken and give recommendations for future client actions.
